The following services and areas of specialization are available from Critical Connections Consulting (CCC):
Marketing
All marketing executives recognize that it is not always what you know, but who you know. We are particularly well-positioned to assist in both the development and execution of your marketing plan. CCC represents clients at a variety of high-impact symposiums and conventions to enhance name recognition among industry officials at the local, state, and federal levels. These practices are critical to enhancing and facilitating business connections and mining opportunities for growth.
We also have experience in facilitating advocacy efforts to keep our clients' business priorities visible to key constituents. We can work with your executive staff on the development of your marketing plan, outlining key objectives and profit centers and providing contemporary knowledge of market directions that will save time, effort, and costs, and we can drive your plan directly to the market with high efficiency. Our services include participation throughout the procurement process presentation, representation, and negotiation of contracts.
Business Development
Critical Connections Consulting (CCC) offers lead generation services that are consistent with your business model based on networking with industry colleagues to assess business growth opportunities. We have an array of existing relationships that can be promoted to meet your objectives and can develop new relationships across the industry providing the basis for key industry strategic partnerships, new business leads, merger opportunities, facility moves, and referral bases.
We regularly monitor moves within the industry, competitive factors and conduct market research to align your objectives with industry directions, changes, and opportunities for growth. If desired, we can perform a SWOT analysis as a sanity test to your business development plan.
Additionally, we are qualified to participate in the development of a "Design-Build-Operate" strategy and to serve in the capacity of project coordinator as required. Identifying a site and obtaining the zoning is the key to any DBO. CCC has demonstrated success in this area.
Customer Relations
The ongoing process of customer relations is essential to a thriving business and a key factor in customer retention. We believe in selling them once and keeping them for a long time, and this requires constant vigilance, face-to-face contact, and assessment of the strength and integrity of the relationship. We become your eyes and ears with the client monitoring their satisfaction and ensuring that little problems do not become big issues.
As a part of this, we develop a customer satisfaction survey and follow-up process so that our clients are fully informed and able to address customer questions, problems, or issues effectively and efficiently.
Government Affairs
Critical Connections Consulting (CCC) serves as a liaison between the client and local, state, and national agencies, boards, governing bodies, and political subdivisions to enhance the awareness and effectiveness of your relationships and facilitate opportunities in a challenging political environment. Our relationships with key policy and decision-makers enable us to keep our clients abreast of significant changes in public policy that will directly or indirectly affect you and allows us to open doors for business early in the policy change process. We monitor legislative affairs and follow legislation impacting your business.